This weekend, the brand&content team popped down to the Palma Boat & Superyacht Show 2016 – purely for business purposes, of course – although we did spot a very lovely sailing yacht decked out in our corporate colours, that took our fancy!
Held in the Port of Palma, the Show ran from 28th April-2nd May and was a great success with over 35,000 people attending, despite dodgy weather affecting Days 1 and 3.
On the final day, brand&content’s Managing Director, Helen, was delighted to meet the winner of @Radio1Mallorca and @DJ_DiabloV ‘s awesome competition, Paddy Harrison, owner of 5staryachts.com and official agent of Absolute Yachts in Mallorca.
The prize, worth over £35k in total, included a £1000 worth of our very own brand&content services as well as amazing prizes from virtualise360.com, worldofwine.info, deepbluesea.training and Zing vodka.
We’re looking forward to working with Paddy and his team over the coming weeks – and may be getting a chance to sample the new vodka brand on the block!
You may have noticed something a little different about us recently.
The Copywrite Company has undergone a brand makeover.
Think Bruce & Caitlyn. Nothing’s really different apart from our name. You’ll still receive the same excellent level of service from the same talented people – we just thought it was the right time to get down to the real essence of who we are and what we do best. It’s also easier to spell and hopefully people won’t get confused and think we can copyright their latest song!
It didn’t take us long to come up with our new look. We have kept our corporate colours because they reflect our sunny disposition and house style. We thought about asking our graphics guru Richard M to design us a quirky logo but we’re about words at the end of day, and as great things tend to come in pairs, we think our new name hits the nail on the head. We also think our brand spanking new business cards, website (www.brandandcontent.co) and everything else are looking pretty fabulous too. After all, who doesn’t like getting treated to a full new wardrobe every now and again?
Of course, we’d love you to tell us what you really think. Even if it means we break the internet. Move over Bruce & Caitlyn, #brandandcontent are in town.
Let us know on twitter @brandandcontent, on Facebook/brandandcontent or ping Helen an email at her new address: firstname.lastname@example.org
In this day and age, we’re constantly being told that in order for you or your business to be a success, you must fully embrace the wonderful world that is social media. Don’t, and you’re running the risk of not only turning yourself into a complete social outcast but also endangering your business from a fate worse than obscurity.
Nowadays, it’s quite normal to see couples in a restaurant holding relationships (sometimes with each other) on walls and timelines. Not so long ago we were blessed with the ridiculous delights of text language. Today, the art of conversation has been driven headlong into the world of hashtags and less than 140 characters. It seems that anyone who’s anyone, anyone who wants to be someone and those who just want to feel in any way human (albeit through a virtual world) must be in on the act.
There is huge debate over the rights and wrongs of this virtual phenomenon. But who are the ones doing most of the tweeting, liking, poking, blogging and trending? SMEs touting for business or young mums trying to recreate a social life that once was? Who cares? For me, the strength of social networking lies in getting in touch with people you were highly unlikely to converse with otherwise, and being able to learn, share skills, tips, experiences, thoughts, wisdom, friendly advice, good, and occasionally not so good times. I happen to run two businesses and a household containing two under twos. Social networking is something of a sanity check. And sadly, in this modern world, sometimes the only way to keep in touch with loved ones on a regular basis.
Not only that but I believe it is actually quite a skill to be able to write about your whole day in the real world in less than 140 characters. As a business communications writer (and editor), I know only too well, that more often than not, less is so much more.
Welcome to thecopywritecompany.com‘s new blog.
Based in Manchester and Majorca (life’s tough!), we are an experienced integrated communications agency that specialises in brand strategy and editorial content management. Add to that a heathy dollop of creative and technical copywriting skills, and hey presto, you’ve got yourself the ideal ingredients for your marketing mix. Gordon and Nigella, eat your Blumenthal hearts out.
From big-name organisations to the smallest of start-ups; major ATL rebranding to low-budget email campaigns; the bottom line is we can help you get the right message across. At the right time. For the right price.
Get in touch with us @thecopywriteco if you have a project you’d like to discuss.